Julia Wolf
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Rethink Your Drink

Most of the added sugar in our diets comes from sugary drinks. These sequential billboards encourage drivers to reconsider how much sugar they’re consuming in a morning cup o’ joe or their post-work pick-me-up. Incorporating a first person dialogue allows the viewer to relate to the ad, while the straightforward photography eliminates any second-guessing about the high levels of sugar in our drinks. The hashtag #RethinkYourDrink can be shared as a reminder that the truth about sugar ain’t so sweet.

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