Julia Wolf
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Magic Sliders, The Original

The issue at hand with Magic Sliders is that they are an ordinary brand with an ordinary purpose. Magic Sliders perform at the top of their game, but what was stopping customers from purchasing a generic brand over the Magic Sliders brand? This campaign takes a comical approach to evoke laughter and discussion about a brand that wasn't strongly advertised, well, ever. Featuring drone videography, photography, and humorous taglines, this campaign was almost as fun to make as it is to watch.

Yep, you heard that right—
Magic Sliders can move up to 3,200 lbs.
Imagine all of the people you could
trick into thinking that you’re strong.

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 The locations of these ads were specifically selected to target homeowners and renters who are in the process of moving. Whether you’re sliding a grand piano into your foyer or a kegerator out of your college apartment, Magic Sliders has the sliders for every job.

The locations of these ads were specifically selected to target homeowners and renters who are in the process of moving. Whether you’re sliding a grand piano into your foyer or a kegerator out of your college apartment, Magic Sliders has the sliders for every job.

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